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Consumers expect honey to be a pure and natural premium product, therefore stringent regulations have been put into place which focus not only on the quality of honey but also its authenticity.
Agriculture is the lead export sector in Ukraine. There are a number of european companies already operating in this market and it offers a wide range of opportunities. 70% of Ukraine is arable land. The agriculture sector is responsible for 16% of Ukrainian GDP and 30.2% of exports.